Clik here to view.
“Why” – The context of visitor abandonment
Right now, literally as you read this blog post, a triggered abandon campaign is emailing a great offer to someone who had problems using their preferred payment method during their previous website...
View ArticleClik here to view.
Incorporating “who” into your strategy
The Basics are called “The Basics” for a reason… There is little doubt that remarketing emails work. Most retailers drive anywhere between 12% – 15% of overall sales through remarketing programs (my...
View ArticleStrategic retargeting campaign a model of success – via Direct Marketing News
Heavy traffic on a retail website does not automatically translate into sales. Learn how our client, Woodcraft, focused on increasing engagement with their already existing fan base by using Google...
View ArticleClik here to view.
Podcast: Success with Predictive Analytics with Smarter Remarketer’s...
Smarter Remarketer Co-Founder and Chief Scientist Dean Abbott is an internationally recognized predictive analytics expert. Data technology and analytics news website Data Informed recently asked Dean...
View ArticleClik here to view.
Blog Series: 5 Most Common Questions from Clients and Prospective Clients
For the next five weeks we’re going to tackle the five most common questions we receive from clients and prospects just becoming familiar with Smarter Remarketer. We hope this will give you a better...
View ArticleClik here to view.
Blog Series: 5 Most Common Questions from Clients and Prospects, Part 3
Part 3: Is it really that easy to implement the Smarter Remarketer solution? In a word, absolutely! The process of implementing Smarter Remarketer is a lot simpler than many retailers might think....
View ArticleClik here to view.
How to Keep Copy Clever
How to Keep Copy Clever in Abandoned Cart Emails By: Kelly Morales The primary goal of a shopping cart abandonment campaign is to complete the online transaction that was initiated by a visitor. As...
View ArticleClik here to view.
Real Analytics of Holiday
The Real Analytics of Holiday By: Jason Fordham It’s the most wonderful time of the year for children who made it onto Santa’s “good” list and for retailers who are chomping at the bit to cash in on...
View ArticleClik here to view.
How Smarter Remarketer Can Help You Avoid Pavlovian Abandoners
Everyone loves a good deal. But let’s face it; some are willing to do more than others to cash in on a bargain. I, for example, will clip coupons, check newspapers and scour the Internet ahead of any...
View ArticleThe True Definition of Abandonment
The truth is, shopping cart abandonment can mean many things depending on who you ask. At Smarter Remarketer, we believe we have the truest definition of abandonment: Anyone who doesn’t buy after...
View ArticleMaximize Your Margin
Retailers are constantly trying to find ways to maximize profits, especially during the busy, promo-heavy holiday season upon us. But with savvy consumers and increasing competition, it can be a...
View ArticleHo-Ho-How is Your Audience Changing This Holiday?
The term “seasonality” traditionally refers to a period of time. When marketers use the phrase, it’s meant to define a shift in your audience. For some retailers, this happens only during holidays. But...
View ArticleHo-Ho-How is Your Audience Changing This Holiday? Part Two
In our last post, we explored how customers react differently based on seasonality. Today we explore what retailers can do to remain consumers’ top pick for a shopping destination no matter the...
View ArticleHow Online Retailers Can Avoid the Naughty List This Year
We were so pleased to see two of our clients, eBags and Eddie Bauer, featured in an article in Direct Marketing News titled “Do Your Holiday Emails Land on the Naughty or Nice List?” eBags was included...
View ArticleHo-Ho-How is Your Audience Changing This Holiday?
The term “seasonality” traditionally refers to a period of time. When marketers use the phrase, it’s meant to define a shift in your audience. For some retailers, this happens only during holidays. But...
View ArticleMaximize Your Margin
Retailers are constantly trying to find ways to maximize profits. But with savvy consumers and increasing competition, it can be a challenge. The good news is that remarketing is a way for retailers to...
View ArticleHo-Ho-How Online Retailers Can Avoid the Naughty List This Year
We were so pleased to see two of our clients, eBags and Eddie Bauer, featured in an article in Direct Marketing News titled “Do Your Holiday Emails Land on the Naughty or Nice List?” eBags was included...
View ArticleHo-Ho-How is Your Audience Changing This Holiday? Part Two
In our last post, we explored how customers react differently based on seasonality. Today we explore what retailers can do to remain consumers’ top pick for a shopping destination no matter the...
View ArticleYour Job Title is Holding You Back
You are an email marketing rock star. Your mobile-optimized, dynamic, content-driven, highly segmented email marketing chops are legendary. Your ability to compile performance metrics from your ESP,...
View ArticleClik here to view.
The Hyper Commoditization of Abandonment
Fair and Gentle Retailer: Every now and again I will write a blog post in an attempt to elevate discourse on topics at the core of our craft, retail marketing. Please note, I did use the term...
View Article
